Former Strictly Come Dancing Judge Len Goodman and Minister for Pensions Guy Opperman joined forces in the ballroom in a video to help promote Pension Credit.
Wednesday 15 June was the second annual Day of Action, with the aim of encouraging pensioners to check their eligibility for Pension Credit and claim.
Well known charities, banks and pension providers, such as Age UK, Virgin Money and Legal & General also got behind the campaign, taking to social media to help spread the message.
It is not too late for you to get involved and help to spread the word about the importance of Pension Credit, which can also open the door to other support including the £650 cost of living payment detailed in the article below. You can share the Len Goodman video, our partner video or use any of the assets in our toolkit.