New Every Mind Matters campaign to improve people’s mental health

A new campaign has been launched by the Government to help people with their mental wellbeing after half of adults in England say Covid has impacted their mental health.

The general public is urged to find “what works for me” to support their mental wellbeing as the Office for Health Improvement & Disparities (OHID) launches the latest  Better Health – Every Mind Matters campaign.

The campaign empowers people to look after their mental health by directing them to free, practical tips and advice. By answering 5 simple questions through the Every Mind Matters platform, people can get a tailored ‘Mind Plan’, giving them personalised tips to help deal with stress and anxiety, boost their mood, sleep better and feel more in control.

New research commissioned by OHID reveals nearly half (49%) of adults in England said the COVID-19 pandemic had a negative impact on their mental wellbeing. And more than a third of all adults in England (34% or 15.1 million) said they did not know what to do to help improve their mental wellbeing.

Younger adults reported struggling the most, with 57% of 18 to 34 year olds saying their mental wellbeing was negatively impacted by the pandemic, and just under half (44%) reporting that they did not know what to do to help.

This is the first campaign delivered by the new Office for Health Improvements and Disparities, which was launched on 1 October with the aim of tackling health inequalities across the country.

Over 3.4 million individual Mind Plans have already been created since the campaign was first launched in October 2019.

Famous faces – including actor and presenter Stephen Fry, Mercury prize winner Arlo Parks and TV presenter Jay Blades – are supporting the new campaign,  sharing their personal mental wellbeing experiences during the last 18 months, and encouraging others to take steps to look after themselves.

Stephen Fry will also voice a new TV advert highlighting ‘what works for me’, depicting the little things that people can do to look after their mental health such as being active, talking about their worries or taking up a hobby.

The campaign is supported by a coalition of leading mental health charities, including CALM, The Mental Health Foundation, Mental Health Innovations, and a range of commercial, third sector, NHS and local authority partners, who will share mental health messages with their customers, members and colleagues, including Mental Health First Aid, carers organisations and more.

Better Health – Every Mind Matters offers information and videos to help young people look after their own mental wellbeing, and will be promoting them through social media channels and in schools. The Every Mind Matters website also provides dedicated support to help parents and guardians look after the mental wellbeing of the children and young people they care for.

Find out more and access the tips and advice

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